How Blair Imani Gets Ready for “Smarter in Seconds” — Interview

Tuesdays are usually my filming days — when I film “Get Smarter with Blair Imani” videos for my YouTube channel and IGTV. Sometimes I film longer videos, like around 10 minutes, for content where I can get more in depth, and I can’t cover everything in 30 seconds.

I’ll do new makeup and switch outfits [for each video] so it looks like I filmed on different days. It takes around 30 minutes to film, edit, and publish my “Smarter in Seconds” videos — but I actually take two to three days to workshop the actual script and talk to experts beforehand.

Courtesy Blair Imani
Courtesy Blair Imani

Allure: What does it look like on the opposite side of your camera while you film?

BI: Behind my camera, it’s usually a mess of wardrobe changes. On the couch behind where I’m filming, there are like three outfits ready to go. People love the colors, so I match the color of the caption to the color of my hijab. Ren is usually behind the scenes to feed me lines. I write all the lines for myself unless it’s a sponsored video that needs approval. Even if I write it out, I still try to be more concise when I actually film. The ideal time for the “Smarter in Seconds” videos is 27 seconds, so I have time for the jingle which was created and written by Katie Cronin.

Allure: You recently posted a video crediting all of the different people who contribute to making “Smarter in Seconds” possible – including the people who made the logo, the intro song, and came up with the name. Why is it important for you as an influencer to build together with a team?

Sometimes creators do it all themselves – but that’s so stressful! If I’m being paid, I want to make sure others are being paid. It’s the way that I practiced something called Ujamaa or the Afrocentric socialist methodology of cooperative economics. You can’t cherish people unless you’re also helping them take care of themselves.

I could be way more exhausted and have slightly more money, or I could invest in other people who can then take care of themselves by working for me – and then we can all make money.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

This interview has been edited and condensed for clarity. 

Dive into more interviews with creative people:

Bob the Drag Queen on How Pandemic Drag Has Changed the Game

How Julia Michaels Uses Tattoos as Self-Care

CL Would Like to Reintroduce Herself

Now watch Gabourey Sidibe create a quick-and-easy colorful makeup look:

Follow Allure on Instagram and Twitter, or subscribe to our newsletter to stay up to date on all things beauty.

You may also like

Comments are closed.