Beauty Trends

29 Best Japanese Beauty Products & Skin Care You Can Buy in the U.S.

Although K-beauty products are getting a ton of global love these days (Sheet masks! Snail slime! Toners galore!), we’d be remiss not to shine a light on Japanese beauty products, too. 

Japan is the land of matcha, magical moisturizers, fan-favorite cleansers, and a few products that truly have no equivalent in the states. (Here’s to looking at you, Bioré UV Aqua Rich SPF 50+/PA++++.) All have an emphasis on gently treating skin with care and detail, which is the essence of J-beauty. We combed through the East Asian country’s beauty blockbusters and compiled an impressive roster of the most sworn-by classic brands — including Shiseido, Canmake, DHC, and even SK-II — plus some notable newness from a 100-year-old company.

Take a tour of these niche novelties, and you might just discover a formula that you didn’t even know existed. Time to pack those (beauty) bags and get glowing. No cross-continent plane ticket is required for these incredible Japanese skin-care products. 

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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