It’s the most wonderful time of the year. OK, maybe after Christmas, but for many beauty lovers, Nordstrom’s Anniversary Sale comes as a close second. The 2021 edition of the sale has just started (July 12) for Nordstrom cardmembers and will open up to the general public on July 28 (aka, before you even realize it). Why are we so pumped? Hundreds — if not thousands — of brands, including La Mer, Olaplex, Kiehl’s, MAC, Lancôme, Charlotte Tilbury, and so many more, will be marked down at the mega-retailer.
As a reminder, here’s a breakdown of the key dates:
– July 12: Early access starts for cardmembers with Icon status.
– July 14: Early access starts for cardmembers with Ambassador status.
– July 16: Early access starts for cardmembers with Influencer status.
– July 28: Anniversary Sale opens to the general public.
If you’ve shopped this epic sale before, you know that it’s not a typical beauty sale where only past-season or soon-to-be-discontinued products are slashed. In fact, it’s quite the opposite: Nordstrom actually launches new products, sets, and exclusives just in time for the Anniversary Sale and discounts them for a limited time before they return to their retail prices after the sale ends. Additionally, there are one-day-only flash deals (that are further discounted) offered all throughout.
But we’re not done yet. You can also score free gifts with each purchase, in case you needed further convincing. Oh, and there’s even a special page that lets you shop only Allure Best of Beauty winners with ease — in case you want some no-brainer, editor-approved picks.
Perhaps best of all, Nordstrom is letting us in on a sneak peek of some of the products and special kits that’ll be up for grabs — and by the looks of it, you’ll have to add them to your cart fast.
Nordstrom is known for discounting jumbo-sized skin-care products during the Anniversary Sale, like Kiehl’s popular Creme de Corps — so it’s a great time to stock up on your staples. It’s also a prime opportunity to try out some cool skin-care devices, like the Best of Beauty-winning NuFace Trinity, at a major discount.
One of the biggest steals of the sale is this ultra pampering La Mer Most Loved Minis Set, which rings up at less than $100. You’ll get a 0.5-ounce container of the Moisturizing Soft Cream, a 0.5-ounce bottle of Treatment Lotion, a one-ounce tube of Cleansing Foam, and a mini, 0.17-ounce bottle of the Renewal Oil to make your skin feel as fresh as a baby’s bottom.