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Nearly 70% of Americans are More Appreciative of Loved Ones Than Ever Before — the Heart of 2020


Americans are hugging their loved ones tighter as they hope to close 2020 with optimism, according to a new survey.

A new survey of 2,000 Americans found that nearly 70% say this year has made them appreciate their family and friends more than ever.

As a result, two-thirds are convinced to think more about the gifts they give to their loved ones this year.

The survey, conducted by Groupon, with the goal of discovering how 2020 has impacted Americans’ Christmas shopping habits and found that 76% expect to get gifts for their loved ones that will lift their spirits, while three out of five plan to get more personalized gifts for the others this year.

In addition to gifting others something that makes them smile, 56% plan to buy gifts that can be used after all blocking measures are lifted.

CHECK OUT: Americans reveal how they stay positive in 2020 with 66% agree that their communities are closer than ever

Since we all know that the 2020 holiday season will look different than any other year, people are still looking forward to certain aspects of the holidays in this unconventional year.

From being home and not having to travel (44%) to watching Christmas movies (41%), people are excited about this year’s holidays, even if they are slightly different.

This optimism is in keeping with the essence of the holiday season. But how do Americans stay so optimistic about the holidays despite the pandemic?

Forty-eight percent say listening to music keeps them upbeat, while another 38% say that immersing themselves in their favorite book is a great way to keep their spirits up.

Overall, 48% of Americans are optimistic about spending time with their immediate family, and another third of people say they like spending time outdoors.

As a way to break free from all the stress of 2020, two-thirds of those surveyed are also giving themselves a gift when shopping for others this year.

RELATED: Americans say they are saving to make the holidays more special this year

This trend is unique to 2020, with 43% saying they typically don’t receive a holiday gift. In fact, the average American plans to spend more than $ 100 on personal gifts alone this holiday season.


  1. Be at home (not travel)
  2. Eat Drink
  3. Gift exchange
  4. Watch Christmas movies
  5. Cooking for the family


  1. Listening to music
  2. Spending time with others
  3. Watch a favorite movie or TV show
  4. Reading a favorite book
  5. Self-care (‘time for me’)


  1. Dinner
  2. Clothing
  3. Stay / road trip
  4. Wine delivery
  5. Spa day

SHARE the bright side of 2020 with your loved ones …


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