In over three-plus decades, Allure founding editor Linda Wells has evaluated more products than there are grains of sand in the Sahara. Beauty is an incredibly personal experience, but throughout her career, Wells has shared a wealth of her own beauty passions with the world.
There’s no question that the beauty landscape is incredibly crowded, but at its core, products serve a very specific purpose. “You could have the greatest ingredients in the world,” she says, “but this is something that is meant to make you feel good and look better. It’s got to be a pleasure to use.”
Hard to argue with that (not that we’d try). “So, do you want to hear what I’m using right now?” she asks somewhat rhetorically. Three words: Yes, yes, yes! Having tried likely millions of products, Wells narrowed her favorites down to just nine — so you know they must be exceptional.
Keep scrolling to see which products made the cut.
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