Hair Care

Barefoot Awards Six #WeStanForHer Beauty Grants to Black Female-Owned Businesses

Barefoot announces today the six recipients of the #WeStanForHer Barefoot Beauty Grants created in partnership with the New Voices Foundation, a non-profit dedicated to the advancement of women of color entrepreneurs. Each Barefoot Beauty Grant recipient will receive $10,000 to acknowledge the ways in which they work to highlight the beauty of Black women. The businesses will also receive access to mentorships and business coaching services through the New Voices Foundation. 

[SEE ALSO: Barefoot Wine Raises a Glass to the Beauty of Black Women in New Web Series]

“At Barefoot, we are committed to doing our part as an ally and advocate to ensure Black women are recognized and supported. As we have seen from the numerous applications we received, there are so many inspiring and much-needed Black women-owned beauty businesses worthy of our support. We hope the Barefoot Beauty Grant will help these deserving businesses continue to grow and thrive,” says Shannon Armah, Associate Brand Manager for Barefoot.

Barefoot launched the #WeStanForHer platform in July to acknowledge the role beauty routines play in self-care and to promote economic equity for the Black community.

“We look forward to having these six beauty companies join the New Voices’ vibrant community of women of color entrepreneurs. With access to our unique ecosystem, they will receive unprecedented networking, learning and leadership opportunities to help them grow and scale their businesses,” said Richelyna Hall, Chief Impact Officer at the New Voices Foundation.

Last week, Barefoot announced the recipients of the COVID-19 Business Recovery Grant. Twenty-five $1,000 COVID-19 Businesses Recovery Grants were made in support of Black women-owned hair salons affected by shutdowns due to the pandemic. 

Meet the Barefoot Beauty Grant recipients and visit their websites to further support these Black female-owned businesses.


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