Beauty Trends

The Most Popular Products Sold on Allure This Month — October 2020 Reviews

Here’s the lowdown on how to subscribe to Allure’s print edition for more beauty routines, recommendations, and features.

Each month, your trusty Allure editors break down the best new hair, makeup, and skin-care launches to hit the market. Once a year, the Best of Beauty Awards spotlight our favorite products in the biz. We love to help readers build out their makeup bags and skin-care shelves, and now it’s time we took advice directly from Allure readers.

We’ve gathered the most popular products sold via That little URL that gets you to a Sephora, Ulta Beauty, Dermstore, or another product page? It also lets us know how many readers bought which products — and you deserve to know, too. We figure that if readers are trying and enjoying these products, the rest of you might also like them. Last month, for example, over 1,500 readers stocked up on offerings from The Ordinary. It’s enough to make you look twice at your current hyaluronic acid serum.

Ahead, you’ll find the products that readers purchased most often this past month on According to calculations, our beloved fans are stocking up on vitamin C products, multiple types of hyaluronic acid serums, professional-quality blow-dryers, spot-treatment pimple patches, a brow pencil, and — we love you for this — sunscreen.

We can’t let all of you into our beauty closet, but this is the next best thing. Think of it as shopping in your bestie’s well-stocked bathroom.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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