It’s completely natural, once the heavyweight heat and humidity roll around, to cut down on makeup for the summer. The intensified sunshine and smudge-encouraging sweatiness often call for a lighter hand with foundation, perhaps gloss instead of matte lips, and just a couple coats of mascara instead of layers of eye shadow. But the beauty…

Do you start group chats about the best scalp treatments? Google AHA vs. BHA exfoliants until the wee hours? You’re our people. And we know you’re going to love The Science of Beauty, a series on Allure.com that goes deep into the how and why behind your favorite products. For even more nerdiness, check out…

You know an amazing colorist when you see their work on social media. And if the algorithm is in your favor, you may have found yourself double-tapping your way through a world where rich pigments – tangerine, hot pink, arctic blue – are spliced, layered, and zig-zagged on the heads of an equally dynamic set…

Dramatically long, ’90s-inspired nails, bejeweled baby hairs, and shimmery, colorful makeup — Saweetie has given us all of these playful looks over the past year in anticipation of her album Pretty Bitch Music. The beauty moments in the music video for her latest catchy single, “Fast (Motion),” are no exception. You can catch the Bay…

When I took this idea to Sephora Asia, I said, “Because of the trip, this is something that I think will do really well.” And they — before they saw anything — gave me a contract. They were like, “Just go do it. We love it. We need it.” They’re always looking for new brands….

Overall, the main issue Geronemus anticipates with Ephemeral tattoos is potential disappointment once the tattoo begins to vanish. “As it fades, it’s going to look washed out, which may not be necessarily appealing,” he says. But in the event that someone wants to remove the semi-faded tattoo even quicker, Geronemus has faith that laser removal…

It recently came to my attention — and I don’t know how I didn’t realize this sooner — that I am the exact same age as Cher Horowitz. Like, down to the month. Clueless hit theaters in July 1995; I had just turned 16 that April. In one of about a bazillion iconic exchanges of…

As a high-spirited kid from an outer borough of the big city, Awkwafina (aka Nora Lum) took a big risk on fame. Several movies, TV shows, and a rap career later, it has paid off spectacularly. The next moves are hers. BY: Michelle Lee PHOTOGRAPHED BY: Christine Hahn Awkwafina and I are going deep on…

South Korea and Japan have given the beauty world many gifts — cleansing balms, glass-skin serums, inventive masks for making skin gleam. And at this time of unprecedented violence against Asians in this country, the Allure family is more passionate than ever about championing Asian innovation and Asian voices. We will speak out against racism…

It’s no secret that Princess Diana stole the hearts of people everywhere with her kind, charitable soul and impeccable style. Every so often a picture of the late icon wearing a pair of biker shorts and a sweatshirt, her little black “revenge” dress, or another one of her many other notable fashion moments will go…