Tarot cards have been around for centuries, but it seems their popularity is at an all-time high right now. Some love the fortune-telling aspect of tarot, while others find different artists’ takes on the symbols found in every deck to be irresistibly collectible. So collectible, in fact, that some tarot fans are putting those divinatory…

This past summer, Cardi B debuted pink heart-shaped pigtails in an epic post that we won’t soon forget. Now, of course, fans everywhere are recreating the iconic look and sharing their own amazing versions on Instagram — including a 7-year-old girl who goes by Samaya Strawberry. Ok, technically, Samaya’s recreation was done by her talented…

Kim Kardashian officially turned 40 on October 21, and well, if you’ve been on Instagram within the past day, then chances are you saw that her family threw one helluva birthday bash to celebrate the momentous occasion. The party featured epic recreations of the beauty mogul’s past birthdays and looked absolutely incredible. And as per…

Once upon a time, I didn’t own any bronzers. My makeup collection may not have been as big as it is now, but with the lack of options for my skin tone and general confusion about how to use it, bronzer was really not on my radar. You might be confused, too. But makeup artist…

No matter how amazing your attitude is about menopause, the symptoms are real. And real annoying. But first, the technicalities: To be menopausal, you need to miss your period for a full year in the absence of other causes. The average age is 51, but the years before menopause are where the action begins. This…

I never remembered a time without having a perm until I cut all my hair off, when I was in my 20s. And I literally had never been with my hair. I had no relationship with it. That was really important on my personal journey to love and figure out who I am as an…

I was born without eyebrows. OK, not really, but let’s just say they left a lot to be desired. I had no shape whatsoever — no arch, no tail, just a few hairs in the front (thanks for those genes, Dad). I was bullied over them in elementary school, and it really started to eat…

Halloween lets you be whoever you want to be, and makeup and beauty products are magical tools that let you explore your shadow sides. Do you want to go as a terrifying monster? Fear not — there’s more than one eye shadow palette for that. Whether you’re going as a witch, a rock star, or…

Matrix artistic director Michelle O’Connor (who has worked with Laverne Cox) emphasizes that clarifying shampoos are important. “The curl community is constantly putting curls, elixirs, butters, gels, and creams on the hair. These things attract dust and pollutants from the air and they can build up and be heavy on the hair,” she explains. “Every…

I have been at Allure for about 10 years, which means that I’ve swatched and swiped and tested products for 10 Best of Beauty Awards, but this year was unlike any other. We tested thousands of beauty products from home (one editor compared her living room to a Sephora pop-up shop) and debated moisturizers and…