Beauty Trends

54 Best Beauty Products on Amazon — Allure Best of Beauty Winners, Shop Now

Not to toot our own horn, but one of the easiest ways to ensure a beauty product you’re considering adding to your routine is a solid pick is to look for the Allure Best of Beauty seal. That familiar, bright-red circle indicates that a team of editors and experts has vetted it and given it enthusiastic approval, exalting them above thousands of other hair-care, skin-care, and makeup products.

And one of the most accessible ways to get some of these prized products into your medicine cabinet or makeup bag is by buying them from Amazon. The colossal online retailer has made major steps toward building trusted relationships with a growing number of beauty brands, which means you can get more Best of Beauty Award winners shipped to you with just a few clicks — and you know you’re getting the real deal since these following products are all shipped and sold by As a general note, some authentic products are sold through the brand itself but still shipped by Amazon.

We’ve narrowed our 2021 Best of Beauty Award winners — and several from the last couple of years — to a select list of favorites, including cleansers, mineral sunscreens, and curl smoothers, all of which can all land on your doorstep in as little as a day or two. 

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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