Do you start group chats about the best scalp treatments? Google AHA vs BHA exfoliants until the wee hours? You’re our people. And we know you’re going to love The Science of Beauty, a series on Allure.com that goes deep into the how and why behind your favorite products. For even more nerdiness, check out…

“I always start by asking them, what has brought them to the point that we’re having this conversation, what it is they’ve started to notice, what they would like to change,” explains Hartman. “That gives me better insight to where they are mentally — there’s a big psychological component that goes into the decision to…

Lucy Hale is one of our favorite Hollywood hair-color chameleons. Typically a dark-chocolate brunette, she’s been known to sport brown, red, and blonde hair all within the span of a few months, and without the help of any wigs. Just last September, she revealed a ginger look created by colorist Kristin Ess, only to go…

Despite our best intentions to slow down the passage of time, somehow it’s already time for Mother’s Day 2021 — which is Sunday, May 9, in case you weren’t aware. Yes, that’s right. Another year has come and gone and your mom is still as fabulous and hard-to-shop-for as before. Unlike birthdays and major holidays…

If you’ve ever watched Kang perform, you can just tell he’s a fire sign. He shifts from bashful to boldly charismatic with one single note. “Freedom of personal expression matters a lot to Saggitarians,” Jeon says.  Kang truly senses this energy, too. “I feel the proudest of myself when I’m performing,” he reveals. However, these…

Deciding what to do with your liquid beauty products might be the trickiest part of traveling. Do you buy pocket-sized versions of your go-to’s? Do you purchase miniature, empty bottles to fill with product yourself? Do you say “screw it” and ditch your liquids altogether so you can hunt down full sizes once your get…

ALLURE: Let’s talk a little bit about how your confidence in how you look has evolved as you grew older. What was that journey like? Viola Davis: Since I’ve experienced more success in my career, I’ve had to look at myself more. When I started doing Doubt, Autumn [Moultrie] was doing my makeup, and I…

The American beauty industry wouldn’t be what it is today without the influences of Asian beauty. Without imported Korean and Japanese brands like Etude House, Shiseido, and Hera, we wouldn’t have witnessed the rise in popularity surrounding cushion foundations, popsicle-stain-inspired lip tints, and glass-skin primers. But more importantly, we have to give credit to the…

When I think back to last March, when safer-at-home restrictions were first placed here in Los Angeles, it’s pretty wild I that thought we would be indoors for just a few weeks and that my hair and skin would flourish. Two months later, I was wrong on both fronts. Of course, there are many more…

We cannot say for sure what Eden looked like, but it was probably green. Jan Brueghel the Elder’s “paradise landscapes” from the European Renaissance expressed his vision of Eden in every single chlorophyll variant naturally possible, in the sea of trees stretching to infinity, in the ultramarine surface of a swan-flecked lagoon, and in some…